QR Codes for Review Pages? What is the new GBP Update?

The Resurgence of Google Business Profile

Recently, Google has been showing continuous efforts to renew people’s faith in Google Reviews. This has resulted in this update. We all know how important Google reviews have become for modern businesses. Your business can flourish if you work on your reviews and get the best from your customers, other people notice and visit your business with more confidence.

The GBP platform's evolution, including the introduction of new features and updates like the latest QR codes for reviews, has made it more user-friendly and beneficial for businesses aiming to improve their local SEO strategies.

Introducing QR Codes for Review Pages

No more searching for a business to give it good reviews, or bad ones (to be honest). Google’s newest update allows businesses to generate a unique QR Code for their business so that the customers can directly reach their Reviews page. This feature has simplified the process for customers to leave feedback, addressing common challenges businesses face in collecting reviews.

By generating a unique QR code through their GBP dashboard, businesses can print and display it in-store, on receipts, or in marketing materials. This will soon become another “Trend” as soon as we see Digital Payment QR Codes being displayed at every store or small business. When customers scan this code with their smart phones, they're directed straight to the review submission page, eliminating the need for manual searching or navigation.

Impact on Local SEO

If you are a small business owner, Local SEO can be a sure shot way for you to grow your business. People around you can or visitors from other cities will find your business whenever they search for businesses like yours. The higher the reviews, the better your ranking on search engines.

Customer reviews play a pivotal role in local search rankings. Search engines, including Google, consider the quantity, quality, and how recent the reviews are when determining a business's relevance and authority in local search results. QR Codes for Reviews can be a more encouraging way of asking customers to review your business as it takes out a lot of other effort from the equation.

Final Thoughts

The integration of QR codes into Google Business Profile underscores Google's commitment to bridging the gap between offline customer interactions and online presence. Businesses that adopt this feature can streamline the review collection process, bolster their online reputation, and enhance their local SEO efforts. As digital marketing continues to evolve, tools like GBP and its QR code feature offer businesses innovative ways to connect with customers and thrive in competitive markets.